Souvenir was born out of an industry so crowded with information that putting together a culturally-rich trip is almost a part-time job. Especially when you're travelling with young kids.

Souvenir was created as the antidote - a collection of considered and very detailed itineraries designed to bring ease to your travel planning, featuring the insights that people with young kids actually need to know. Inspiring and design-conscious always.

We share the chic coffee shop near the playground, the quiet beach you don't have to hike to, the grown-up restaurant that also welcomes kids, whether the streets are smooth enough for a Yoyo or whether it's best to bring a sling. Our itineraries have the structure that young kids need baked in.

Lacking this tailored guidance, parents default to mainstream packages or postpone travel altogether. It shouldn’t have to be this way: our simple belief is that having children should expand your world, not shrink it.

And, we love to bring something back, which we'll share in our Souvenir Shop.

"As Souvenir develops I hope it will become something that will help us all have the confidence to travel in different ways with our little ones.

I have high-low approach to travel. I aim for ease with a heavy dose of local culture, intention and good aesthetics when it counts. 

With young kids in tow, it's about letting go of big expectations, and moving at a slower pace. Experiencing a place through their excitement makes the inevitable tricky moments all worth it. I'm so excited to share my own adventures with you, along with those of other creatives and tastemakers and their families."

- Lucy Lee, founder

Prior to launching Souvenir in 2026, Lucy founded a stationery store and calligraphy studio called Quill London.

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